Consumer readiness to pay for sustainable products in India 2023

According to a survey by Rakuten Insight on sustainable consumption in India conducted in December 2023, the majority of consumers stated that they were willing to pay more for products which are sustainably produced or environmentally friendly. On the other hand, 26 percent of respondents were not willing to pay more for sustainably produced products.

根据Rakuten Insight于2023年12月进行的印度可持续消费调查，多数消费者表示他们愿意为可持续生产或环保的产品支付更高的价格。另一方面，26%的受访者表示不愿意为可持续生产的产品支付额外费用。