NOW SnowGraph Limited
收藏Snowflake2024-01-12 更新2024-05-01 收录
下载链接：
https://app.snowflake.com/marketplace/listing/GZT1Z18TOVL
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资源简介：
NOW SnowGraph’s graph analytics affinity apps help turn the data warehouse into a privacy-safe data intelligence and collaboration platform. All of the following marketing workflows can be unlocked:
-ENCODING prepares, protects, and transforms data for secure internal Consumer querying and secure sharing by Providers.
-PROFILING generates data-driven persona details for filtered segments using behavioral affinity scores.
-CLUSTERING lets you discover the customer sub-communities that naturally exist within an audience to drive your personalization at scale to the next level.
-OVERLAP enables a secure way of identifying matching IDs between Consumer and Provider data - without either party exposing raw records.
-PROPENSITY allows Consumers to generate predictive scores for all their customer IDs based on some target criteria like upsell or engagement.
-LOOKALIKES yield an external audience that a Consumer can target based on a Provider extending overlapping probabilistic signals.
提供机构：
NowVertical Group
创建时间：
2024-01-05
