NOW SnowGraph Limited

NOW SnowGraph’s graph analytics affinity apps help turn the data warehouse into a privacy-safe data intelligence and collaboration platform. All of the following marketing workflows can be unlocked: -ENCODING prepares, protects, and transforms data for secure internal Consumer querying and secure sharing by Providers. -PROFILING generates data-driven persona details for filtered segments using behavioral affinity scores. -CLUSTERING lets you discover the customer sub-communities that naturally exist within an audience to drive your personalization at scale to the next level. -OVERLAP enables a secure way of identifying matching IDs between Consumer and Provider data - without either party exposing raw records. -PROPENSITY allows Consumers to generate predictive scores for all their customer IDs based on some target criteria like upsell or engagement. -LOOKALIKES yield an external audience that a Consumer can target based on a Provider extending overlapping probabilistic signals.

搜集汇总

背景与挑战

背景概述

NOW SnowGraph Limited数据集旨在将数据仓库转化为隐私安全的数据智能与协作平台，通过编码、画像分析、聚类、重叠匹配、倾向性评分和相似受众生成等功能，支持安全的数据查询、共享和个性化营销工作流程。