Dataset for Green consumption behaviour amongst Malaysian consumers

The data consists of 375 samples of data for seven variables related to green consumption behaviour - 1. Demographic information such as age, gender, education level, occupation, ethnicity, marital status, personal income, number of household and work category. 2. Media consumption preference 3. Environmental concern 4. Social influence 5. Perceived behavioural control 6. Consumer innovativeness – Novelty seeking 7. Green consumption behaviour本数据集包含375条样本数据，涉及与绿色消费行为相关的7项变量，具体如下：1. 人口统计信息，涵盖年龄、性别、受教育程度、职业、种族、婚姻状况、个人收入、家庭人数及工作类别；2. 媒介消费偏好；3. 环境关注度；4. 社会影响；5. 感知行为控制；6. 消费者创新性——求新倾向；7. 绿色消费行为