SMS Consumer Home Profiles

SMS Consumer Home Profiles provides information on various home-related metrics such as renters versus homeowners, home value, dwelling type, length of residence, and more. Covering over 150 million households in the USA, each household has hundreds of home-related data points that can be used for both marketing and analytics. Homeowners, for example, are great prospects for furniture and home improvement, mortgage refinancing and home-equity loans, and other home-related products and services. Home value and income levels can be used for both market analysis and segmentation.

Use Cases:
- Append deterministic home profiles to your CRM for in-depth analysis of your customers.
- Analyze home market trends geographically to predict consumer purchasing behavior.
- Develop individual level look-a-like models for targeted marketing campaigns.

The SMS Consumer Home Profiles dataset is 100% deterministic, built from hundreds of sources including self-reported surveys, public record, voter registration, warranties, online directories, recorded deed, and other new mover source types. All records are run through extensive hygiene and DPV verified for maximum deliverability. File updates monthly.

Included Fields:
- Consumer Name
- Address
- Home Purchase Amount
- Home Value
- Homeowner
- Renter
- Dwelling Type
- Length of Residence
- Age
- Gender
- Presence of Children
- Ethnicity
- Income

For data enrichment use cases, there are 2 options:
- You can send SMS your customer file.
- We will append the fields of interest.
- Send the appended file back to you via data sharing within the Snowflake platform.

Or, you can access the data directly within the Snowflake platform and append the customer file on your end.