Agricultural Marketing and Supply Chain Management: Emerging Trends, Challenges, and Technological Innovations

Agricultural marketing and supply chain management (SCM) play a critical role in ensuring food security, farmer income stability, and economic development. However, traditional agricultural supply chains are characterized by inefficiencies, lack of transparency, price volatility, and post-harvest losses. Recent advancements such as blockchain, Internet of Things (IoT), and artificial intelligence (AI) are transforming agricultural systems. This paper critically examines agricultural marketing structures, supply chain processes, challenges, and emerging technologies, with a special focus on blockchain-based innovations. It also proposes a modern integrated framework for sustainable agricultural SCM.