Consumer Survey (November 1961)

Multi-topic survey in the field of market research.

Topics: judgement on price development and income development; savings
habits; shopping habits; knowledge of brands of detergents; test
purchases of name-brand articles; attitude to beer in plastic bottles;
consumption of semi-luxury foods, tobacco and alcohol; perceived
possibilities for consumers to prevent price increases; personally
maintaining a supply of food; attitude to self-service stores;
knowledge of advertisements and judgement on advertisements; commercial
radio; commercial television; going to the movies; attitude to
advertising and to price fixing; vacation trip; judgement on activities
in the household; television habits; trip to work; attitude to fare
changes by public transportation; foreign aid; political knowledge;
party preference; future expectations; Berlin aid and judgement on
Berlin´s situation; attitude to the socially-oriented market economy.

Demography: age; sex; family composition; religious denomination;
school education; occupation; professional position; income; household
income; size of household; composition of household; head of household;
city size.

Interviewer rating: interest of the respondent in survey topic; social
class of respondent; weekday of interview.