A consumer
收藏Figshare2020-02-01 更新2026-04-08 收录
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https://figshare.com/articles/dataset/A_consumer_value_theory_of_innovation_in_3G_mobile_phones_a_grounded_theory_approach_/680002/4
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资源简介：
PhD Thesis. University of Queensland Business School. Main data: 26 consumer interviews, 10 telecom analyst interviews, web documents, 3G mobile phone brochures. Methodology: Grounded theory. Research Question: How do consumers understand value in 3G mobile phones? Abstract inc.: In this thesis, I examine how mobile phone consumers understand and experience value in 3G mobile phones, from the perspective of innovation theory.
创建时间：
2013-04-15
