DIGITALIZATION PROCESSES AND INNOVATIVE TECHNOLOGIES IN INSURANCE SERVICES

Digital transformation has become a defining trend in the global insurance industry, reshaping service delivery, risk assessment, customer interaction, and operational efficiency. In Uzbekistan, the insurance sector is gradually adopting digital technologies to improve transparency, accessibility, and competitiveness. This study examines digitalization processes and innovative technologies in insurance services, evaluates their impact on operational performance and customer satisfaction, and identifies key challenges in implementation. Using regulatory analysis, market data review, and international comparisons, the research highlights the importance of InsurTech solutions, artificial intelligence, big data analytics, blockchain systems, and online service platforms. The findings indicate that digital transformation enhances efficiency, reduces costs, accelerates claims processing, and strengthens risk management capabilities. However, challenges such as limited infrastructure, cybersecurity risks, and regulatory adaptation remain significant. The study concludes that comprehensive digital strategies, regulatory modernization, and professional capacity building are essential for sustainable development of Uzbekistan’s insurance sector.