eCommerce Benchmark KPIs: Apparel in Singapore

In 2023, next to an add-to-cart rate of 11.7%, a cart abandonment rate of 80%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Apparel in Singapore also consist of an AOV of US$166.9, a discount rate of 15.2%, and a return rate of 13%.

在2023年，新加坡服装电商行业的关键绩效指标（KPIs）亦呈现出以下特点：购物车添加率高达11.7%，购物车放弃率高达80%，转化率为2.3%，平均订单价值（AOV）为166.9美元，折扣率为15.2%，退货率为13%。