eCommerce Benchmark KPIs: Consumer Electronics in the U.S.

In 2023, next to an add-to-cart rate of 10.1%, a cart abandonment rate of 65.2%, and a conversion rate of 3.5%, the eCommerce Benchmark KPIs for Consumer Electronics in the U.S. also consist of an AOV of US$129, a discount rate of 13.7%, and a return rate of 11.2%.于2023年，美国消费电子领域的电子商务基准关键绩效指标（KPIs）包括10.1%的加入购物车率、65.2%的购物车放弃率、3.5%的转化率，此外还包含平均订单价值（AOV）为129美元、13.7%的折扣率和11.2%的退货率。