eCommerce Benchmark KPIs: Personal Care in South Korea

In 2023, next to an add-to-cart rate of 13.9%, a cart abandonment rate of 79.5%, and a conversion rate of 2.9%, the eCommerce Benchmark KPIs for Personal Care in South Korea also consist of an AOV of US$80.9, a discount rate of 11.2%, and a return rate of 4.5%.

于2023年，韩国个人护理电商基准关键绩效指标（KPIs）中，除13.9%的加入购物车率、79.5%的购物车放弃率及2.9%的转化率外，还包括平均订单价值（AOV）为80.9美元、折扣率为11.2%以及退货率为4.5%。