Popularity of email marketing among consumers in the U.S. 2022, by generation

During a 2022 survey carried out among consumers from the United States, 79 percent of responding millennials stated they liked being contacted by brands via email. The same was true for 57 percent of respondents from Generation Z.

在2022年对来自美国的消费者进行的一项调查中，79%的受访者表示他们喜欢通过电子邮件被品牌联系。这一比例在Z世代受访者中同样适用，占比达到57%。