Main TikTok Shop categories worldwide 2024, by market share
收藏www.statista.com2025-03-26 收录
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https://www.statista.com/statistics/1461497/category-tiktok-shops-worldwide/
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Womenswear and underwear dominate as the leading product category among TikTok Shops worldwide, making up 5.64 percent of all shops in 2024. Following closely behind are shops specializing in beauty and personal care products, accounting for 5.59 percent. Home supplies, menswear and underwear, and fashion accessories complete the top five categories
女性服饰及内衣在全球 TikTok Shops 中占据领先产品类别地位，占据了 2024 年所有店铺的 5.64%。紧随其后的是专注于美容及个人护理产品的店铺，占比为 5.59%。家居用品、男士服饰及内衣以及时尚配饰共同构成了前五位的品类。
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