Media spend in sports in India 2023, by type

Media spend in sports across India amounted to about 75 billion Indian rupees in 2023. Even though television dominated spending that year, it was lower compared to 2022. Digital media spending had a significant growth, accounting for over 28 billion rupees that year.

2023年，印度体育领域的媒体投入约为750亿印度卢比。尽管当年电视媒体在投入中占据主导地位，但相较于2022年，其投入有所下降。数字媒体的投入实现了显著增长，当年占比超过280亿卢比。