Key data on bid shading worldwide 2023

In programatic advertising, bid shading is a mechanism that collects ad impression pricing information. This data is used to predict values of impressions and bid as close to their projected value as possible. According to estimates, bid shading accounted for six to 37 percent of total programmatic advertising spending worldwide, giving it a market value of six to 40 billion U.S. dollars.

在程序化广告领域，竞价阴影化是一种收集广告展示报价信息的机制。此类数据被用于预测展示和竞价的值，使其尽可能接近其预测价值。据估计，竞价阴影化在全球程序化广告支出中占据了6%至37%的份额，其市场价值介于60亿至400亿美元之间。