Likelihood to keep selected SVOD services in the U.S. 2021-2023

A 2023 survey found that Amazon Prime Video and Hulu were the SVOD services in the U.S. consumers would most likely keep, with 88 percent of respondents stating to plan to hold onto these platforms. Netflix saw the highest decline in the share of subscribers agreeing to keep this service compared with the previous years, while the shares of Apple TV+ and Peacock subscribers remaining loyal increased.

一项2023年的调查发现，在美国消费者中，亚马逊Prime Video和Hulu是消费者最有可能保留的订阅视频点播服务，88%的受访者表示计划继续使用这些平台。与往年相比，Netflix订阅者中同意保留该服务的份额下降最为显著，而苹果TV+和Peacock的订阅者忠诚度保持稳定，其份额有所上升。