连锁超市果冻商品用户消费能力分层数据

通过对历史下单用户收集数据分析，了解该地区客户对果冻商品的消费情况，对用户进行标签制定，定位用户消费级别，了解客户对果冻口味的消费偏好，从而了解该产品是否畅销，为本地区的所有批发、零售行业制定采购、销售策略，更好地为用户提供个性化的商品和服务。1、用户消费果冻商品数量占总消费果冻商品数量的比例=用户消费果冻商品数量/总消费果冻商品数量*100%；2、用户消费占总消费的比例按从大到小进行排名；3、消费分类运用ABCDEFG分类法，对占比大于等于3%以上的，给予“A类消费”分层；占比大于等于2.5%到小于3%区间的，则给予“B类消费”分层；占比在大于等于2%到小于2.5%区间，则给予“C类消费”分层。占比在大于等于1.5%到小于2%区间，则给予“D类消费”分层；占比在大于等于1%到小于1.5%区间，则给予“E类消费”分层；占比在大于等于0.5%到小于1%区间，则给予“F类消费”分层；占比在小于0.5%以下，则给予“G类消费”分层。

This dataset is developed by analyzing data collected from historical order users, aiming to understand the jelly product consumption patterns of local customers, establish user profiling tags, classify user consumption tiers, and identify customers' flavor preferences for jelly products. The findings will be used to evaluate the sales popularity of the product, formulate procurement and sales strategies for all local wholesale and retail businesses, and provide more personalized products and services for users.
1. Proportion of a user's jelly product consumption in the total regional jelly consumption = (User's jelly consumption volume / Total regional jelly consumption volume) × 100%;
2. Rank the user consumption proportions in descending order;
3. Apply the ABCDEFG classification method for consumption tiering: users with a proportion ≥3% are classified as "Class A consumers"; those with 2.5% ≤ proportion < 3% as "Class B consumers"; 2% ≤ proportion < 2.5% as "Class C consumers"; 1.5% ≤ proportion < 2% as "Class D consumers"; 1% ≤ proportion < 1.5% as "Class E consumers"; 0.5% ≤ proportion < 1% as "Class F consumers"; and users with a proportion < 0.5% as "Class G consumers".

搜集汇总

数据集介绍

特点

该数据集包含连锁超市果冻商品的用户消费数据，通过消费占比对用户进行分级，帮助了解消费偏好和制定销售策略。