eCommerce Benchmark KPIs: Toys in Singapore

In 2023, next to an add-to-cart rate of 11.7%, a cart abandonment rate of 75.7%, and a conversion rate of 2.8%, the eCommerce Benchmark KPIs for Toys in Singapore also consist of an AOV of US$112.2, a discount rate of 6.7%, and a return rate of 3.4%.

于2023年，新加坡玩具电商领域的关键绩效指标（KPIs）除11.7%的加入购物车率、75.7%的购物车放弃率及2.8%的转化率之外，还包括平均订单价值（AOV）为112.2美元、折扣率为6.7%，以及退货率为3.4%。