U.S. Amazon retail e-commerce GMV share 2016-2021

In 2017, Amazon's market share of the U.S. e-commerce retail market was 37 percent, and this is expected to increase significantly by 2021. As of the date of survey it has been projected that Amazon's market share will account for 50 percent of the entire e-commerce retail market's gross merchandise volume (GMV).Amazon’s e-commerce dominanceAmazon is the leading online retailer in the United States, offering a wide range of shopping products and services to its customer base. One of the company’s not-so-secret-weapons to increase customer spending is Amazon Prime, a subscription membership that includes free and faster shipping options as well as streaming music and video. As of December 2018, 62 percent of Amazon’s customers in the United States were Amazon Prime members. This is relevant to Amazon’s success as a company, as Prime members are highly engaged shoppers who spend more than double the amount of non-Prime members on the platform per year. The most popular shopping categories of Amazon Prime members are electronics, apparel and home and kitchen items.Amazon Prime DayIn 2015, Amazon launched its one-day members-only shopping event Prime Day, ostensibly to celebrate the 20th anniversary of Amazon's founding. However, this Prime-exclusive event has turned into one of the company’s biggest shopping days, rivaling traditional holiday shopping juggernauts Black Friday and Cyber Monday in terms of sales. In 2018, Amazon Prime Day sales amounted to 4.19 billion U.S. dollars and on Prime Day, shopper conversion was much higher than the average rate of the preceding quarter.

于2017年，亚马逊在美国电子商务零售市场的份额达到了37%，预计到2021年这一比例将显著增长。截至调查日期，预计亚马逊的市场份额将占据整个电子商务零售市场总商品交易量（GMV）的50%。亚马逊在电子商务领域的统治地位无可置疑。作为美国领先的在线零售商，亚马逊向其客户群体提供了一系列的购物产品和服务。公司用以提升顾客消费支出的策略之一，便是亚马逊Prime会员服务，该服务包含免费且快速的配送选项，以及音乐和视频流媒体服务。截至2018年12月，美国62%的亚马逊顾客均为Prime会员。这对于亚马逊作为一家公司的成功至关重要，因为Prime会员是高度活跃的购物者，他们在平台上每年的消费金额是非Prime会员的两倍以上。亚马逊Prime会员最受欢迎的购物类别包括电子产品、服装以及家居和厨房用品。亚马逊Prime日：2015年，亚马逊推出了仅限会员一天的购物活动——Prime Day，其初衷是为了庆祝亚马逊成立20周年。然而，这一专属Prime会员的活动已发展成为公司最重要的购物日之一，其销售额与传统假日购物巨擘黑色星期五和网络星期一不相上下。2018年，亚马逊Prime日的销售额达到了41.9亿美元，而在Prime日，购物者的转化率远高于前季度的平均水平。