Visit Based Brand Affinity Targeting by County

Targeting users who have actually visited specific locations or points of interest is a powerful way to improve ROAS for marketers. That’s because physically going to a location demonstrates true intent and engagement. The Affinity by County index identifies which brands have the strongest customer engagement, loyalty and propensity to visit in specific geographic markets. This enables precise audience targeting and competitive intelligence for location-based marketing campaigns.

This mobility-based dataset measures loyalty based on retail-based footfall visitation patterns. For each county listed, this Index lists the top five brands by customer loyalty amongst devices that reside within the given county. Affinity is provided as a 0–1 Index indicating relative strength within that county-month cohort (1.00 = strongest for that County in that month). Brands are not constrained by locations physically present in a given county, to account for cross-border visitation.

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This free dataset is generated at the monthly level for 1 month. Please inquire for more granular datasets at the zipcode and weekly level, and for additional counts of brands.

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**The data columns include:**

**-County FIPS:** FIPS code for the panel of devices residing within a county

**-Month/Year:** Month and year for which the index is generated

**-Brand name:** Individual brand names for 5 highest-affinity brands per county

**-Loyalty Index:** Individual brand affinity index (from 0–1), based on visit frequency and recency, for 5 highest-affinity brands per county

-**Brand Rank:** Brand rank (1-5) for the given brand within the given county