Most popular YouTube channels in Sweden 2024, by number of video views

Panda Shorts, a channel that focuses on comedy reactions, was the most viewed channel on YouTube in Sweden, as of September 2024. The videos, focused mainly on reactions and challenges, were viewed over 11 billion times. The next channel in the ranking was Avicii, with more than 11 billion views, but about 112 million views less than Panda Shorts. This was followed with another channel dedicated to Avicii, and AviciiOfficialVEVO had around 9.69 billion video views for the evaluated period. Furthermore, Panda Shorts had the channel with the highest number of subscribers, reaching over 23.1 million in 2024. Among the other Swedish YouTube channels with the most subscribers, were ABBA and Family Playlab.  How much do YouTubers in Sweden earn?A study, conducted in 2020, analyzed the YouTubers in Sweden, by their influence and income. A so-called micro influencer would make minimum five thousand Swedish kronor per video, while a macro influencer would make between 15 thousand and 25 thousand that year (ID 991919). An icon influencer could make up to 300 thousand Swedish kronor.  YouTube activities  Watching entertaining videos was what most Swedes used YouTube for in 2022. Other popular activities were watching educational videos, listening to music, watching documentaries, and subscribing to channels. Three percent of the respondents in 2022, said, they created and published their own videos.

Panda Shorts，一个专注于喜剧反应的频道，截至2024年9月，已成为瑞典YouTube上观看次数最多的频道。该频道发布的视频主要围绕反应和挑战，观看次数超过110亿次。排名第二的频道为Avicii，观看次数超过110亿次，但比Panda Shorts少了约1.12亿次。其后是另一个专注于Avicii的频道，AviciiOfficialVEVO在评估期间的视频观看量约为96.9亿次。此外，Panda Shorts的订阅者数量位居第一，2024年达到超过2310万。在瑞典其他拥有最多订阅者的YouTube频道中，还有ABBA和Family Playlab。那么，瑞典的YouTuber们能赚多少钱呢？一项于2020年进行的研究分析了瑞典的YouTuber们，根据其影响力和收入。所谓的微型影响者每部视频的最低收入为5000瑞典克朗，而大型影响者当年每部视频的收入在1.5万至2.5万瑞典克朗之间（ID 991919）。而标志性的影响者每部视频的收入可达30万瑞典克朗。2022年，观看娱乐视频是瑞典用户使用YouTube的主要目的，其他受欢迎的活动包括观看教育视频、听音乐、观看纪录片和订阅频道。2022年，有3%的受访者表示他们创作并发布了自己的视频。