eCommerce Benchmark KPIs: Electronics in Nigeria

In 2023, next to an add-to-cart rate of 7.4%, a cart abandonment rate of 89.1%, and a conversion rate of 0.8%, the eCommerce Benchmark KPIs for Electronics in Nigeria also consist of an AOV of US$97.6, a discount rate of 11.6%, and a return rate of 6.1%.

至2023年，尼日利亚电子产品的电子商务基准关键绩效指标（KPIs）包括7.4%的加入购物车率、89.1%的购物车放弃率、0.8%的转化率，同时亦涵盖平均订单价值（AOV）为97.6美元、11.6%的折扣率和6.1%的退货率。