UK: Awareness of online fashion resale platforms among Gen Z in 2021

Perhaps unsurprisingly, Gen Z are more aware of online resale platforms than the general population. However, this trend is much more exaggerated for some platforms than others. According to the findings of a consumer survey, the awareness of Ebay was fairly similar among, but 70 percent of Gen Z respondents had heard of Depop, compared to just one quarter of the overall population.

或许并不令人意外，Z 世代对在线转售平台的认知相较于普通人群更为敏锐。然而，这一趋势在某些平台上的表现尤为显著。根据一项消费者调查的结果，eBay 在 Z 世代中的认知度与其他群体相差无几，但 70% 的 Z 世代受访者曾听闻 Depop，而这一比例在总体人口中仅为四分之一。