Determinants Of Purchase Decisions Among Generation Z Consumers Toward Skintific Products In Indonesia

This dataset contains raw data from a survey questionnaire regarding consumer perception, promotion effectiveness, and purchase intention toward the bundling promotion of Skintific skincare products on the Shopee e-commerce platform. The data was collected via Google Forms and filled out by 256 respondents. The variables in this dataset include: Demographic Profile: Age, highest education, domicile, occupation, and respondents' history of interaction with promotions on Shopee. Research Indicators (Likert Scale): Respondents' assessments of perceived value, quality and consistency of promotional messages, brand trust, satisfaction level, and purchase intention. This data is provided openly to ensure clear documentation and to make it reusable for verification or further analytical purposes.