Main social media platforms for product research in Western Europe 2023

In 2023, when examining the most used social media platforms for product research, YouTube ranked as the top choice among consumers. Among the European countries analyzed, over 45 percent of consumers used this video streaming platform to research products before making online purchases. Facebook and Instagram followed closely, with 44 percent and 40 percent of respondents, respectively, utilizing them for this purpose.

在2023年，当审视用于产品研究的最常用社交媒体平台时，YouTube在消费者中名列榜首。在所分析的欧洲国家中，超过45%的消费者在在线购买前使用该视频流媒体平台进行产品研究。Facebook和Instagram紧随其后，分别有44%和40%的受访者利用它们进行此目的。