Media Analysis (MA 82)

Media usage of the West German population in 1981.

Topics: detailed determination of the degree of familiarity and
frequency of use of newspapers, magazines, subscription magazines and
magazine subscription clubs; manner of receipt; detailed determination
of television habits and paying attention to television commercials as
well as radio commercials, differentiated by time of day, work days,
weekends and stations; going to the movies; frequency of travel and
destinations; month of travel; places of reading with magazine
subscription clubs and magazines; reading level; possession of
television set; possession of radio equipment and car radio; having a
yard and type of yard; pet possession; type of public transportation
available from the residence; description of housing situation in form
of number of floors and age of building; residential status; length of
residence in building; do-it-yourself activities and repairs on the
building; personal athletic activities and attending sporting events;
shopping habits for groceries and beverages and preferred type of
store.

Demography: age; sex; marital status; year of marriage; number of
years of marriage; religious denomination; school education; vocational
training; occupation; employment; income; household income; number of
persons with their own income; possession of durable economic goods;
size of household; composition of household; respondent is head of
household; characteristics of head of household and person running
household; year of marriage, possession of drivers license; party
preference.

Interviewer rating: willingness to cooperate; interest of respondent
in survey topic; length of interview; weekday of interview; number of
contact attempts.

Also encoded was: administrative district; ZIP (postal) code; state;
size of municipality classes according to Boustedt.