Interest-Based E-Commerce

Interest-based e-commerce survey data. The questionnaire consists of seven sections: The first part includes seven questions about respondents' basic information and platform usage behavior, aimed at determining if the respondents are suitable for this study. The second to seventh parts pertain to the measurement of research variables, covering user interactions, interactions with celebrities, visual appeal, perceived enjoyment, purchase intention, and self-indulgence, totaling 24 questions. Each section is designed to capture comprehensive data on various aspects of user behavior and preferences, providing valuable insights for understanding the dynamics of interest-based e-commerce and its impact on consumer decisions.