Consumer Electronics Data

Goldfish Ads is changing the way data is compiled and used in a privacy-first world. Without ever touching any PII or using any cookies in any way, our first-of-its-kind algorithm clusters audiences into cohorts in ways not possible prior. This is a complete dataset for Consumer Electronics audience cohorts. Use this dataset to understand consumer technology-based characteristics about a given location within the United States. Within this dataset, you'll find indices for types of devices, technology, hardware, and software those in a given location are interested in broken out at the postal code level. Potential use cases for leveraging this type of data could include: Activating Media, Enriching existing datasets, and personalizing user experiences. Find Data Dictionary here: https://www.goldfishads.com/dataset-examples INCLUDED TABLES: - CONSUMER_ELECTRONICS_BY_COUNTY INCLUDED FIELDS: - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_MEMORY - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_MONITORS - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_PROCESSORS - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_COMPUTER_SERVERS - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_DESKTOP_COMPUTERS - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_FREE_SOFTWARE - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_HARD_DRIVE - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_MOBILE_PHONES - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_NETWORK_STORAGE - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_SMARTPHONES - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_SOFTWARE - SOCIAL_INTEREST_TECHNOLOGY_CONSUMER_ELECTRONICS_TABLET_COMPUTER As well as the following fields from our Demographics dataset. ADDITIONAL FIELDS: - ETHNICITY_AMERICAN_INDIAN_OR_ALASKAN_NATIVE - ETHNICITY_ASIAN - ETHNICITY_BLACK_OR_AFRICAN_AMERICAN - ETHNICITY_HISPANIC_LATINO - ETHNICITY_NATIVE_HAWAIIAN_OR_PACIFIC_ISLANDER - ETHNICITY_OTHER_RACE_NOT_LISTED - ETHNICITY_TWO_OR_MORE_RACES - ETHNICITY_WHITE - HOUSEHOLD_INCOME_100K_150K - HOUSEHOLD_INCOME_150K_200K - HOUSEHOLD_INCOME_200K_PLUS - HOUSEHOLD_INCOME_50K_100K - HOUSEHOLD_INCOME_LESS_THAN_50K - LANGUAGE_SPANISH - PROPERTY_VALUE_100K_250K - PROPERTY_VALUE_1MM_TO_1_POINT_5MM - PROPERTY_VALUE_1_POINT_5MM_TO_2MM - PROPERTY_VALUE_250K_500K - PROPERTY_VALUE_2MM_PLUS - PROPERTY_VALUE_500K_750K - PROPERTY_VALUE_750K_1MM - PROPERTY_VALUE_LESS_THAN_100K

搜集汇总

背景与挑战

背景概述

该数据集由Goldfish Ads提供，采用隐私优先的算法对美国邮政编码级别的消费者电子兴趣进行分群，涵盖设备、技术和软件等指数。它还包括人口统计字段，可用于媒体激活、数据丰富和个性化用户体验等场景。