Acxiom Customer Data Integration (CDI) - Audience Data (Germany & UK Covered)

To ensure that your databases are up to date and don’t lose quality, you have to set up data cleansing processes on a regular base. With the Acxiom Customer Data Integration process, you can match your database to identify movers, undeliverable or deceased. Services: • Postal correction • Name parsing • Deduplication • Movers • Deceased • Undeliverable • Data enhancement Use cases & Benefits: • Best-of-Breed: Acxiom Custom Data Integration services with more than 50 years of experience to deliver the best results to the clients. • Validated Mailtape: Acxiom data cleansing can be used for on demand jobs before sending out postal mailings or on a regular basis to clean up the database. • Fully Data Privacy Compliant: GDPR obligates every company which is working with PII to keep information and addresses clean correct to work conforming to the law.