OMeBa: Online Media Behaviour Analytics

OMeBa (Online Media Behaviour Analytics) was developed by CREATe to bring together the Online Copyright Infringement (OCI) Tracker surveys carried out by Kantar (until 2018) and AudienceNet (2019-) on behalf of Ofcom and the Intellectual Property Office. The surveys explore online behaviour, copyright infringement and digital consumption in relation to six main types of online content: music, film, TV programmes, books, video games and computer software. The surveys were originally developed as a response to the obligation on Ofcom in the Digital Economy Act 2010 to monitor copyright infringement.