Largest internet display advertisers in the U.S. 2022

In 2022, Amazon invested approximately 447 million U.S. dollars in desktop internet display advertising. The company ranked as the leading spender within this category that year. Capital One Financial Corporation followed, having spent 153 million dollars on internet display ads.Surging programmatic display ad spend in the U.S.Digital display advertising promotes a product or a service through visual-based ads on websites, apps, or social media. In the second half of 2022, mobile app display advertising had a viewability of 84 percent in the United States. In the same period, 73 percent of desktop display ads were in view in the country. Consequently, as programmatic digital display advertising becomes more popular in the United States, its spending is also rising rapidly. By 2024, the amount of money spent on this type of digital advertising is expected to increase by just over 168 billion dollars. Display advertising leads the digital ad market with rapid growth worldwideIn 2022, display advertising spending might increase, reaching nearly 290 billion dollars worldwide. The format is the leading recipient of digital ad spend. By 2024, expenditures on digital display ads, including online video and social media, are forecast to grow to just over 352 billion dollars.

于2022年，亚马逊公司投入了约4.47亿美元的美元资金用于桌面互联网展示广告。该公司当年在该类别中位列最大支出者。紧随其后的是Capital One金融公司，其在该年度的互联网展示广告上花费了1.53亿美元。随着美国程序化展示广告支出的激增，数字展示广告通过在网站、应用程序或社交媒体上的视觉广告推广产品或服务。在2022年下半年，美国移动应用展示广告的可视率为84%。同期，该国的桌面展示广告中有73%处于可视状态。因此，随着程序化数字展示广告在美国的日益普及，其支出也迅速增长。预计到2024年，此类数字广告的支出将增长超过1680亿美元。展示广告在全球范围内引领数字广告市场，其增长势头迅猛。2022年，全球展示广告的支出可能增加，接近2900亿美元。该格式是数字广告支出的主要受益者。预计到2024年，包括在线视频和社交媒体在内的数字展示广告支出预计将增长至超过3520亿美元。