AI-Driven Revolution: Effectiveness of Product Ads on Social Media Using Midjourney

This study employs a survey-based quantitative approach focusing on AI-driven advertising on social media as its research object. The research emphasizes promotional content by companies utilizing AI on the Midjourney social media platform as the research subject. Data was collected through a cross-sectional online questionnaire from respondents who were students in Bandung, Indonesia, specifically between March and June of 2024. The selection of participants was based on the considerations of the millennial and Generation Z demographics, who grew up during the internet era and are highly knowledgeable and heavy consumers of online content. The list of questions in the online questionnaire was prepared using research entitled "Employing Artificial Intelligence (AI) Technology in Advertising Design on Social Media," which was published in the Journal of Design Sciences and Applied Arts in 2023 [1].

Reference
[1] H. A. El-aasy, “Employing Artificial Intelligence (AI) Technology in Advertising Design on Social Media,” Journal of Design Sciences and Applied Arts, vol. 4, no. 2, pp. 247–263, Jun. 2023, doi: 10.21608/jdsaa.2023.194906.1260.