Dataset for: The cornerstones of museum performance. A cross-national analysis

This dataset contains the survey responses analyzed in the study exploring the impact of innovation and market orientation on museum performance. The data includes responses targeting two samples comprising 397 Spanish museums and 272 Latin American museums. The primary data file included is MUSEUMS.Spain & Latam.xlsx, which details the variables evaluated, including top management emphasis, propensity to risk, information generation, dissemination, organizational response, technological and organizational innovation, and socio-cultural and economic performance.