The study explores the direct and mediated impacts of customers’ perception of purchase budget (BGT) on purchase intention (PIT) through perceived quality (PPQ), perceived price (PPR), and perceived b
The integration of information and communication technology (ICT) in education has been widely acknowledged for its potential benefits. However, there is limited understanding of the factors influenci
The study explores the direct and mediated impacts of customers’ perception of purchase budget (BGT) on purchase intention (PIT) through perceived quality (PPQ), perceived price (PPR), and perceived b
Note. For Similarity as well as Closeness & Liking we used a 7-point Likert scale (except for item 7), for Liking of Group Symbol we used a 9-point semantic differential anchored by the two adjectives
