Acxiom InfoBase® Sample Audience (Synthetic Data)

This file contains around 3000 records of synthetic data and a small subset of demographic, homeowner, financial and interest selectors. The data mimics real-world data, but is fabricated data and therefore does not expose any personally identifiable information.

List of Data Attributes:
Demographics:
- Gender
- Race Code
- SOHO Indicator
- Adult Age Ranges Present
- Generations in Household
- Household Size
- Number of Adults
- Children's Age Ranges
- Marital Status in the Household
- Number of Children
- Presence of Children
- Income - Estimated Household
- Political Party - 1st Person in Household
- Age in Two-Year Increments
- Education

Financial:
- Net Worth
- Net Worth
- Heavy Transactors
- Underbanked

Property:
- Home Property Type
- Home Year Built
- Dwelling Type
- Home Market Value
- Home Purchase Date
- Home Length of Residence
- Home Owner / Renter

Interests:
- Collectibles and Antiques
- Cooking/Food
- Electronics/Computers
- Exercise/Health
- Home Improvement
- Movie/Music
- Outdoors
- Reading
- Sports
- Travel
- Investing/Finance
- Gardening

Use Cases:
To run sample queries and get a preview of our data before committing to a license.