eCommerce Benchmark KPIs: Toys in Thailand

In 2023, next to an add-to-cart rate of 11.4%, a cart abandonment rate of 80.1%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Toys in Thailand also consist of an AOV of US$60, a discount rate of 7.7%, and a return rate of 3.1%.

于2023年，泰国玩具电商行业的基准关键绩效指标（KPIs）除却11.4%的加入购物车比率、80.1%的购物车放弃率及2.3%的转化率外，亦包括平均订单价值（AOV）为60美元、折扣率为7.7%以及退货率为3.1%。