Reakties op kunstadvertenties in Vrij Nederland 1974

Reactions of subscribers of the opinion weekly Vrij Nederland concerning advertisements meant to stimulate experiments and innovations in art. Interpretation of advertisements / interest in: cross-word puzzles and cryptograms/ limericks/ codes, ciphers, picture puzzles/ word games/ construction puzzles/ etc. / ( ascribed ) possession of special qualities regarding: mathematics, languages, music, literature, wittiness / compared with others more: dynamic, creative, open minded, flexible and differentiated, efficient and down-to-earth / ever: wrote poem, short story, novel/ did acting, drawing, painting/ invented something now used / reading of reviews of theatre play, music, literature, sculpture, films / attendance of theatre play, concert, art exposition, films, reading books / attraction to classic art, modern art, experimental art, entertainment art / subscription to newspapers and opinion weeklies. Background variables: basic characteristics/ residence/ household characteristics/ occupation/employment/ income/capital assets/ education/ readership, mass media, and 'cultural' exposure观点类周报《自由荷兰》（Vrij Nederland）订阅者针对旨在激发艺术实验与创新的广告所作出的反馈。相关内容包括：广告解读情况与兴趣偏好，具体涉及填字游戏（cross-word puzzles）与密码谜题（cryptograms）、五行打油诗（limericks）、密码（codes）与暗号（ciphers）、图像谜题（picture puzzles）、文字游戏（word games）、建构类谜题（construction puzzles）等；（被归因拥有的）特定特质，即具备数学、语言、音乐、文学领域的素养及诙谐机敏的能力，相较于其他群体，该群体更具活力、创造力、思想开放性、灵活性与多元性，且高效务实；过往经历包括创作诗歌、短篇小说、长篇小说，参与表演、绘图、绘画，以及发明过至今仍在使用的物品；阅读戏剧、音乐、文学、雕塑、电影相关评论，观看戏剧演出、音乐会、艺术展览、电影并阅读书籍；对古典艺术、现代艺术、实验艺术、娱乐艺术抱有喜爱，且订阅报纸与观点类周报。背景变量涵盖基础特征、居住状况、家庭特征、职业/就业情况、收入与资产、受教育程度、媒介接触、大众媒体接触与「文化」接触。