Medijska pismenost v Sloveniji 2025

The Media Literacy 2025 report presents data collected between February 11, 2025, and May 11, 2025, revealing the attitudes, habits and self-assessments of the adult population regarding their media literacy, media habits and relationship with the digital environment. The study was conducted on a sample of 735 respondents and complements the longitudinal dataset from 2020 and 2014. The collection of such data is part of the Infrastructure Program – collecting, managing and archiving data on media literacy, which enables the comparability of trends in the field of media literacy within the Slovenian context and their placement in a broader European framework. The research focuses on four key areas: access to media, understanding of media content, critical evaluation of information, and active creation of media content. The results show a high level of accessibility to digital media and frequent use of digital platforms, particularly the internet and mobile devices. Respondents place more trust in traditional media, such as radio and television, while approaching online content with greater caution. The findings highlight the need to strengthen critical reflection, develop the ability to create high-quality digital content and encourage responsible and active participation online. At the same time, they provide a solid foundation for further empirical research, professional analysis, and policymaking aimed at addressing the challenges of the modern digital environment. Keywords: media literacy, digital competencies, disinformation, critical thinking, social media, online habits, digital content creation