Pronouns of address and price estimation

In this collection, you can find the data and analysis script of three web experiments on the impact of pronouns of address on product price estimation in Dutch. In these between-subjects experiments, Dutch participants evaluated product advertisements in which either an informal T or formal V pronoun of address was used or no pronoun of address (the control condition). Dependent variables were attitude towards the ad and the product, purchase intention and price estimation. Some of the variable names in the data files are in Dutch, but English translations are also provided and these variable names are converted to English in the preprocessing phase in the script. The data and analysis of the first experiment are associated with a publication in a special issue of Languages.