eCommerce Benchmark KPIs: Media in Turkey

In 2023, next to an add-to-cart rate of 12.7%, a cart abandonment rate of 74.8%, and a conversion rate of 3.2%, the eCommerce Benchmark KPIs for Media in Turkey also consist of an AOV of US$14.6, a discount rate of 7.9%, and a return rate of 2.9%.

于2023年，土耳其媒体电子商务领域的基准关键绩效指标（KPIs）包括：12.7%的加入购物车率、74.8%的购物车放弃率、3.2%的转化率，此外，平均订单价值（AOV）为14.6美元，折扣率为7.9%，退货率为2.9%。