Dataset for: Understanding Consumer Purchase Behavior in Online Co-Design: An S-O-R Perspective Integrating Virtual Product Experience and Social Identity

This dataset contains anonymized questionnaire responses (N = 289) supporting the findings reported in "Understanding Consumer Purchase Behavior in Online Co-Design: An S-O-R Perspective Integrating Virtual Product Experience and Social Identity". Participation was voluntary and informed consent was obtained from all participants. Personally identifiable information has been removed to protect participant confidentiality.