Germany Facebook users 2024, by age and gender

As of September 2024, Facebook in Germany was most popular amongst women in the 25 to 34 year age group, with 13.7 percent of its users belonging to this demographic. Overall, 27 percent of users were between the age of 25 to 34 years. Just six percent of total Facebook audiences in Germany were over the age of 65 years. Facebook users in GermanyThe total number of Facebook users in Germany as of September 2024 was 46.6 million. Between December 2019 and December 2020, Facebook’s audience size in Germany grew by 6 million users - from 37.55 to 43.55 million. From 2020 to 2021, the number of people using the platform remained stable, with only a change of 0.1 million additional users. In addition, the penetration rate for Facebook in Germany was 48.71 percent in 2021 and 51.36 percent in 2022. There were 45.24 million social media users in Germany in 2023, an increase of over six million users since 2020. By 2026, this figure is expected to reach 52.93 million. Social media platforms in GermanyFacebook Messenger, Facebook’s instant messaging app, had a total of 25.89 million users as of June 2024, a decrease of around 0.1 million users from the previous year. Men in the 25 to 34 year age group and women aged 35 to 44 years were the most likely audience of the instant messaging platform, with each group accounting for 13.1 percent of its user base. Social media network Instagram had 33.8 million users in Germany in 2024, a decrease of around 0.4 million users when compared to the previous year. This app was more favourable with women in the 25 to 34 year age group, followed by men of the same age range.

截至2024年9月，德国Facebook用户中最受欢迎的群体为25至34岁的女性，该年龄段的用户占其总用户的13.7%。总体而言，25至34岁的用户占所有用户的27%。在德国的Facebook受众中，65岁以上的用户仅占总数的6%。截至2024年9月，德国的Facebook用户总数达到4660万。在2019年12月至2020年12月间，Facebook在德国的受众规模增长了600万用户，从3755万增长至4355万。从2020年至2021年，使用该平台的人数保持稳定，仅增加了10万额外用户。此外，2021年Facebook在德国的渗透率为48.71%，而2022年上升至51.36%。截至2023年，德国的社交媒体用户总数达到4524万，自2020年以来增加了超过600万用户。预计到2026年，这一数字将达到5293万。
德国的社交媒体平台
Facebook的即时通讯应用Facebook Messenger截至2024年6月拥有2589万用户，较上一年度减少了约10万用户。25至34岁的男性群体和35至44岁的女性群体是该即时通讯平台的主要受众，每个群体占其用户基础的13.1%。社交媒体网络Instagram在2024年德国拥有3380万用户，与上一年度相比减少了约40万用户。该应用更受25至34岁女性群体的青睐，其次是同年龄段的男性。

搜集汇总

背景与挑战

背景概述

该数据集提供了2026年2月德国Facebook用户按年龄和性别分类的分布情况，包括不同年龄组和性别的用户比例。数据需要订阅才能查看完整内容，适用于研究社交媒体用户 demographics 的市场分析。