Research on aesthetic perception factors of city outdoor advertising based on Kano model

1. Questionnaire Survey data
Local residents and tourists' aesthetic perception ratings of outdoor advertising data.
2. Data for analysis of the traditional Kano model
Evaluation Results and Classifications of Urban Outdoor Advertising Aesthetic Perception by Local Residents and Tourists.
3. Data for analysis of the improved Kano analysis
The results of the improved Kano model analysis, which, in addition to considering traditional methods, also takes into account hybrid factors (Total Strength (TS) and Category Strength (CS), to determine hybrid categories).
4. Data for two-dimensional quadrant analysis of SII-DDI
The Satisfaction Increment Index (SII) and the Dissatisfaction Decrement Index (DDI) are designed to assess the improvement effects on user satisfaction and dissatisfaction, respectively (Berger et al., 1993).

1. 问卷调查数据
本数据集包含本地居民及游客对户外广告美学感知的评分数据。
2. 传统卡诺模型分析数据
本数据集用于分析城市户外广告美学感知的评价结果及分类，基于传统卡诺模型。
3. 改进型卡诺分析数据
本数据集用于分析改进型卡诺模型的结果，该模型在考虑传统方法的基础上，亦纳入混合因素（总强度（TS）和类别强度（CS）），以确定混合类别。
4. SII-DDI二维象限分析数据
满意度增量指数（SII）与不满意度递减指数（DDI）旨在评估对用户满意度和不满意度改进的影响（Berger et al., 1993）。