Methods currently used by marketing companies to collect customer data UK 2020

According to a survey carried out in August 2020 in the United Kingdom (UK), 72 percent of marketing companies collected customer data through their website. Half did so through social media, while a slightly smaller share said they recorded customer data at organized events. Collection via purchase lists and preference centres were the least used methods.

根据2020年8月在英国（UK）进行的一项调查，72%的市场营销公司通过其网站收集客户数据。其中一半通过社交媒体进行，而略有较小的比例表示他们在组织活动中记录了客户数据。通过购买列表和偏好中心进行的数据收集是最少使用的手段。