Leading reasons for abandonment during checkout in the U.S. 2024

In 2024, almost half of U.S. consumers abandoned online purchases during checkout due to additional costs, such as shipping, taxes, or fees. Many shoppers in the United States also frequently back out of online purchases because the website requires them to create an account or due to slow delivery. Mobile carts Cart abandonment is a big issue, especially on mobile phones. The mobile cart abandonment rate is increasing in the U.S. , reaching 84 percent in the second quarter of 2022, up from 83 percent in the same period the previous year. This trend underscores the need for retailers to optimize the mobile shopping experience and streamline the checkout process to reduce cart abandonment rates. Delivery is a deal breaker Delivery is a core part of the order chain. Approximately 70 percent of online shoppers in the United States cited free shipping as the most important criteria for e-commerce delivery, followed by fast shipping at 60 percent. This highlights the critical role of cost-effective and efficient delivery options in influencing consumer purchasing decisions.

于2024年，近半数美国消费者因额外成本，如运费、税费或手续费，在结账过程中放弃了在线购买。美国众多购物者亦因网站要求他们创建账户或因配送缓慢而频繁放弃在线购买。移动购物车成为一大问题，特别是在智能手机上。美国移动购物车放弃率持续上升，于2022年第二季度达到84%，较前一年的同期上升了1个百分点。此趋势凸显了零售商优化移动购物体验和简化结账流程以降低购物车放弃率的迫切需求。配送成为交易的致命缺陷。配送是订单链的核心部分。大约70%的美国在线购物者将免费配送视为电子商务配送最重要的标准，其次是60%的快速配送。这凸显了经济高效且高效的配送选项在影响消费者购买决策中的关键作用。