eCommerce Benchmark KPIs: Food in Serbia

In 2023, next to an add-to-cart rate of 16.1%, a cart abandonment rate of 70.4%, and a conversion rate of 4.8%, the eCommerce Benchmark KPIs for Food in Serbia also consist of an AOV of US$47.1, a discount rate of 15.6%, and a return rate of 5.6%.

于2023年，塞尔维亚食品电子商务的基准关键绩效指标（KPIs）除16.1%的加入购物车率、70.4%的购物车放弃率及4.8%的转化率之外，还包括平均订单价值（AOV）为47.1美元、折扣率为15.6%以及退货率为5.6%。