North American Facebook ads CPC due to COVID-19 in 2020

In mid-March 2020, during the coronavirus pandemic outbreak in the United States, brands had to pay on average around 32 U.S. cent for a click on Facebook ads, while three months earlier this cost amounted to 64 U.S. cents. In general Facebook advertising has become cheaper with the recent spike in usage of the platform influenced by COVID-19.

于2020年3月中旬，正值美国新冠疫情爆发之际，品牌在Facebook广告上的平均点击费用约为32美分，而三个月前这一费用高达64美分。总体而言，受COVID-19影响下平台使用量的激增，Facebook广告费用有所下降。