five

Fruupy Market Research Business Project

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This data set presents a summarized findings from a questionnaire targeting consumers aged 17-25, focusing on their purchasing behaviour, preferences and awareness related to a fresh cut fruit product. To collect the data we use a qualitative method by interviewing around 17 respondents. The study aims to understand consumption habits, budget constraints, and potential marketing opportunities for a business targeting students and young adults.
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Bina Nusantara University
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