Expenses on online advertising media in Japan 2023, by category

Paid search advertising accounted for about 1.07 trillion Japanese yen of the expenditures on internet advertising media in Japan in 2023. It was the largest category in this regard, followed by display advertising and video advertising. The total expenses on internet advertising media during that year amounted to about 2.69 trillion yen.

2023年，日本互联网广告媒体支出中，付费搜索广告占据了约1.07万亿日元，位居各类广告之首，紧随其后的是展示广告和视频广告。当年日本互联网广告媒体的总支出约为2.69万亿日元。